Project Arrow: Canada’s Vision for Zero-Emission Mobility
A Revolutionary Leap in Automotive Innovation
Project Arrow is Canada’s first all-electric, zero-emission concept vehicle, designed and built entirely by Canadian talent. This groundbreaking initiative, led by the Automotive Parts Manufacturers’ Association (APMA), showcases the nation’s capabilities in advanced automotive technology. Unveiled at CES 2023 in Las Vegas, Project Arrow is more than a vehicle—it’s a statement about Canada’s commitment to sustainability and innovation in the global automotive industry
- Above the Fold: Experience the Future
Driving Innovation: Canada’s First Zero-Emission Concept Vehicle

What Makes Project Arrow Unique?
A Collaborative Effort
Project Arrow represents a national collaboration involving over 50 Canadian companies, post-secondary institutions, and government bodies. The design was born from a competition held at Carleton University in 2020, with engineering and manufacturing taking place at Ontario Tech University. This united effort demonstrates Canada’s capacity to innovate across industries.
Cutting-Edge Features
- Zero Emissions: Fully electric with a 500 km range per charge, enhanced by a solar-powered roof
- Advanced Materials: Lightweight composites like carbon fiber and magnesium pillars reduce weight while maximizing efficiency5.
- Level 3 Autonomy: Capable of handling complex driving scenarios such as traffic merging without human intervention5.
- Innovative Design: Features like hemp-based seat backs and wooden accents pay homage to Canada’s natural resources5.

Global Recognition
The project has garnered international acclaim, with coverage in over 400 publications worldwide. It serves as a lighthouse for Original Equipment Manufacturers (OEMs) globally, highlighting Canada’s leadership in electric-drive and autonomous vehicle technologies
Why Project Arrow Matters
Environmental Impact
Project Arrow aligns with Prime Minister Justin Trudeau’s call for a zero-emissions future by 2050. It sets a benchmark for sustainable automotive practices while addressing challenges like supply chain disruptions and cybersecurity threats
Economic Growth
Valued at $20 million, this initiative has secured $8.2 million in funding from federal and provincial governments. It positions Canada as a hub for advanced manufacturing and innovation, fostering growth in small-to-medium enterprises (SMEs) and academic R&D partnerships.
Technological Advancement
From additive manufacturing to multi-physics simulations, Project Arrow leverages cutting-edge technologies to redefine automotive engineering. It provides hands-on experience for students, nurturing the next generation of innovators.
How You Can Get Involved
Project Arrow invites suppliers and strategic partners to contribute to its next phase—Arrow 2.0. This phase aims to address pressing challenges in the EV ecosystem while fostering multisectoral collaboration. Interested organizations can apply through APMA’s Request for Proposal (RFP) process.

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